Email Marketing

It’s no secret that online marketing is a powerful tool. With everyone trying to get your customer’s attention, how can you break through the noise? Many start-ups and even bigger businesses believe the inbox is the secret to your customer’s loyalty, both because of reach and cost effectiveness. However, where business leaders can sometimes go off course is in the planning of content. It is one thing to inform you customers about your products and services, and another to provide timely and relevant information that your customer wants or needs. The difference between these two points is what separates great marketing from standard tactics. Continue reading

Free version of Google Apps no-longer offered.

Google announced yesterday that it is merging its Apps platform to push businesses into their premium version. Current organizations using the free version will not be affected. Details listed below.

“Starting today for all new customers:

  • Individuals wishing to use Google’s web apps like Gmail and Google Drive should create a free personal Google Account, which provides a seamless experience across all of our web services on any device.
  • For Businesses, instead of two versions, there will be one. Companies of all sizes will sign up for our premium version, Google Apps for Business, which includes 24/7 phone support for any issue, a 25GB inbox, and a 99.9% uptime guarantee with no scheduled downtime. Pricing is still $50 per user, per year.

Please note this change has no impact on our existing customers, including those using the free version.”